I track how luxury moves through culture, capital, and technology. I run NEON NAVY and lead marketing at Viperium. These Field Notes are where I think out loud: client work, market shifts, things worth noting. Written from Cape Town, Milan, Dubai, or wherever the work takes me.
Field Notes Has a New Home
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Field Notes has a new home. If you've landed here from an old link, welcome. And thank you for finding your way back. Field Notes has moved to Beehiiv, where it has a fresh new look, a new online archive, and a better reading experience all round. All 14 issues are waiting for you there, and Field Note 15 is on its way very soon.
See you on the other side. Zantelle |
Zantelle van der Linde
I track how luxury moves through culture, capital, and technology. I run NEON NAVY and lead marketing at Viperium. These Field Notes are where I think out loud: client work, market shifts, things worth noting. Written from Cape Town, Milan, Dubai, or wherever the work takes me.
Hello everyone, 2024 was the year I established NEON NAVY. In most cases, a fairly regular administrative process of registering a business and opening a bank account. Not in my case. As a South African citizen and Italian resident, it took me eight months to find a solution that ticked all my boxes. And in those eight months, countless calls with lawyers, accountants, tax advisors, wealth managers and financial managers discussing every possible fiscal and tax setup imaginable. It was not...
Hello everyone, For those of you who have been reading my Field Notes for a while, you might recall that alongside my consultancy work at NEON NAVY, I also hold the role of Chief Marketing Officer at Viperium. As a soon-to-be-launched cryptocurrency, $VPR forms part of the wider Viperium ecosystem and towards the end of last year, this took us to Singapore to attend TOKEN2049, the largest cryptocurrency conference in the world. It was fascinating to see the range of projects already live, or...
Hello everyone,Welcome to 2026. January, with its colder temperatures across the northern hemisphere, is always the season that pushes me indoors. Wrapped up warmly, museum-hopping, and consuming an unreasonable amount of hot chocolate. Living in Milan, museum and exhibition options are hardly scarce. This month, I visited the ADI Design Museum which, alongside its updated permanent collection, hosted nine BMW Art Cars for a limited period. Although I’ve seen all twenty BMW Art Cars before,...